Insights

A diverse group of people in business attire stand in a row on stage under warm lighting, with Deanna Jones' logo displayed in the bottom right corner.

When Politics Meets the Events Industry: Why Location Matters More Than Ever

Deanna Jones Speaker, Author, and Consultant Focused on Creating More Inclusive Communities Through Storytelling, President of Harmony LGBTQ+ Chamber of Commerce. As president of the Harmony NC LGBT+ Allied Chamber and as a consultant focused on inclusion, I’ve seen how politics have reshaped the events industry. Hosting a conference isn’t just about booking a ballroom

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A presentation slide by Deanna Jones titled "Your Gift Is Not a Side Hustle: The Missing Piece in Workplace Culture," featuring a wrapped gift in the background.

Your Gift Is Not a Side Hustle: The Missing Piece in Workplace Culture

What if the thing you’re meant to do has been with you all along, quietly waiting for permission—not from the world, but from you? Despite endless surveys and strategy decks, only 23% of employees are engaged globally. That’s not just an engagement issue. That’s a disconnection from self. The Wake-Up Call For years, I performed

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A person holding a white mask to their face, with the text "Why are so many of us still hiding at work?" displayed in a box over the image, referencing Deanna Jones' insights on workplace authenticity.

Why Are So Many of Us Still Hiding at Work?

There’s a particular kind of silence that echoes through modern workplaces—the kind where people smile, nod, contribute… and quietly conceal who they really are. It’s not just about being private. It’s about being strategic. It’s about survival. We’ve been conditioned to believe that professionalism means putting on a costume. That sharing too much—especially when it’s

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A person sits with their head in their hands next to Target and Costco logos, alongside a text box reading, "What Target vs. Costco reveals about culture under pressure," as Deanna Jones explores these shifting dynamics.

The Cost of Bending the Knee: What Target vs. Costco Reveals About Culture Under Pressure

In the past few months, two major retailers—Target and Costco—have made distinctly different choices in response to political pressure. Target scaled back its Diversity, Equity, and Inclusion (DEI) commitments. Costco didn’t. One bent the knee. The other stood tall. And now, the results speak for themselves. Target lost $12.4 billion in market value, saw a

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